Digital 102 - Chat GPT for Digital Marketers
In today’s fast-paced digital landscape, mastering AI tools like ChatGPT is not just an advantage but a necessity. "Digital 102 – ChatGPT for Digital Marketers" is your gateway to harnessing the power of AI to boost your digital marketing efforts. This course is meticulously designed for High-Growth Trailblazers like you, with a focus on Digital Marketing and Advertising. It’s meant to keep you ahead of the curve.
Whether you’re looking to generate compelling content, optimize your social media strategies, or enhance your data analysis capabilities, this course provides actionable prompt crafting to deliver on your digital marketing needs. And the demonstrations within the course will show you, just how usable all the generated content is because there’s a method to each precisely engineered prompt. And you can learn how to craft these.
With a Self-Paced learning model, Video Lessons, and Lifetime Access, you will have the flexibility to learn at your own pace, wherever you are. Learn to leverage ChatGPT to create efficient, real-world marketing campaigns.
At the end of this course, you’ll be able to confidently:
Personalize ChatGPT for Digital Marketing needs.
Engineer effective ChatGPT Prompts for accuracy and efficiency.
Generate usable Social Media content, Blogs, Articles, and Ad copies with ease.
Analyze Content & Data to make informed marketing decisions.
Utilize APIs and Custom GPTs to speed up regular digital marketing tasks at scale.
Sections in this Course
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ChatGPT Setup & User Interface
Learn how to set up ChatGPT for Digital Marketing use by personalizing it for efficient and behavior-specific responses. This section also covers the essentials of ChatGPT’s user interface and how to find and use custom GPTs.
Your Takeaways:
Personalize ChatGPT for your unique marketing needs.
Discover the interface to simplify and enhance your productivity.
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ChatGPT Features & Capabilities
Learn about the powerful features of ChatGPT that can transform your digital marketing initiatives. From natural language understanding to multilingual capabilities, you’ll discover the versatility of this AI tool for all your various requirements.
Your Takeaways:
An understanding of the various key features including Natural Language Understanding and Generation, Versatility of use Across Industry Domains, Contextual Awareness, Multilingual Capabilities, Customization and Personalization, Interactive Features, Adaptability, Access to Vast Knowledge, Content Generation, Technical Assistance, and Analytical Features.
Deeper understanding of the various digital marketing-related capabilities and uses including Conversational Interaction, Text Generation, Information Retrieval, Language Translation, Content Creation, Code Assistance, Educational Support, Data Analysis, Customer Support, Recommendation Systems, Sentiment Analysis, Brainstorming and Ideation, Simulations and Role-Playing, and Multimodal Integration.
ChatGPT Prompt Engineering
Master the art of structuring ChatGPT prompts for maximum efficiency. Learn to craft both simple and complex prompts to get the most accurate, relevant responses for your digital marketing needs.
Your Takeaways:
Craft effective prompts to generate precise responses.
Discover how simple, complex and complex sectioned prompts are structured
Learn about laddering prompts for more detailed, layered outputs.
Use prompts to create tables, perform comparisons, and generate summaries.
Capabilities to keep in mind while crafting prompts
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Generate Website Page Content using ChatGPT
Leverage ChatGPT to create comprehensive website content, from About Us pages to eCommerce product descriptions. This section shows you how to structure prompts that generate purpose-driven content.
Demonstrations include prompting to generate comprehensive:
· Website About Page
· Website Product Details Page
· E-Commerce Website Product Page
Your Takeaways:
Create compelling Website Page Content.
Generate product details and eCommerce pages.
Easily update key website page content with ChatGPT
How you’ll benefit?
Save hours of content creation by automating the process.
Tailor your website content to resonate with your audience.
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Generate Blog & Article Content using ChatGPT
Learn how you can generate highly usable, tone-of-voice defined, blog posts and articles with purpose-specific prompts. You’ll see how to create topic-centric, SEO-optimized content in no time. Very importantly, you’ll be able to fluidly expand content sections using crafted ChatGPT prompts.
Demonstrations include prompting to generate accurate and usable:
· Theme-Based Topics for Article Content
· Topic Based Keywords for Content Generation
· Article Sections based on Selected Topic and Keywords
· Expanding Article Content Sections
How you’ll benefit?
Create high-quality, long-format content quickly and effectively.
Ensure your blog or article ranks well with SEO-friendly content.
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Generate Social Media Content & Calendars using ChatGPT
Discover how to generate platform-specific social media content and calendars for Facebook, Instagram, LinkedIn, YouTube, and more. This section demonstrates how ChatGPT can streamline your social media efforts, providing content tailored to each platform.
Demonstrations include prompting to generate:
· YouTube Script – Self Shot with Stock Footage
· Social Reel/ Short video - Self-shot
· Facebook Post - Caption & Image
· Instagram Carousel - Caption & Images
· LinkedIn Article Share Post - Static
· Twitter / Threads Post – Threaded Tweets
· Cross Channel - Posting Calendar
How you’ll benefit?
Stay consistent across channels with well-defined social media calendars.
Ensure your social media posts are timely, relevant, and engaging.
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Generate Digital Ad Content using ChatGPT
Create high-performing digital ad content for platforms like Google SEM, Meta, and YouTube. This section demonstrates how to use ChatGPT to generate ad copy that resonates with your target audience.
Demonstrations include prompting to generate highly precise:
· Google SEM Ad
· Product Display (GDN) Ad
· Social Media Ad for Meta
· Digital Video Ad for YouTube
· Marketing Email
How you’ll benefit?
Generate ad copy that:
Captures attention and are result oriented.
Audience focussed.
Immediately usable.
Optimize your campaigns with AI-driven content creation.
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Analyze Content and Data using ChatGPT
Unlock the power of data analysis with ChatGPT. Learn how to prompt ChatGPT to analyze text, data, and statistics for a wide range of marketing applications, including A/B testing, keyword extraction, and sentiment analysis.
Demonstrations include prompting to generate analysis for:
· Text Analysis
o Sentiment Analysis using Reviews Example
o Keyword Extraction
o Topic Modeling for identifying main topics
o Article Summarization for Content Summary
· Statistical Analysis
o Descriptive Statistics for website metrics
o Statistical Trend Analysis Social Media Trends and Patterns
· Comparative Analysis
o A/B Testing Analysis of Two Email Variants
· Predictive Analytics
o Forecasting Website Traffic from Sources
· Behavioural Analysis
o User Journey Analysis of campaign conversion funnel data
How you’ll benefit?
Accelerate data and content analysis, and frequency.
Know-how applicable across a variety of data sources including website and social media
Make data-driven decisions with ease.
Understand your audience better through behavioral analysis.
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Create and Use ChatGPT Custom GPTs and API Key
Discover how to create custom GPTs for specific marketing needs, and how to use an API key to accurate certain tasks. You’ll learn how to develop a custom GPT for high frequency tasks, and use your GPT API Key for use with applicable third-party tools for digital marketing automation.
Demonstrations include how to setup and use:
· A custom GPT with a demo showing creating an SEM Copies GPT
· An OpenAI GPT API Key for use with a third-party digital marketing social media tool with a bring your own AI (BYOAI)
How you’ll benefit?
Accelerate repetitive tasks to focus on brand and business outcomes.
Tailor ChatGPT to suit specific marketing challenges and campaigns.
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Why Enrol in This Course?
Rapid Learning: Get started quickly with a self-paced structure that fits your schedule.
Ready Templates: Use pre-built templates and examples for immediate application in your marketing tasks.
Real-World Usage: Every lesson is designed for practical, real-world marketing scenarios.
Enrol now and start using ChatGPT to supercharge your digital marketing activities. This course is your key to unlocking a new level of productivity, creativity, and success in the digital world.
