Every Internet marketing guru in the world will tell you that your profit is in your list of subscribers and, without a list, you will not have a business. That statement is true and scary enough all by itself to drive you to find solutions, especially if you do not know what a squeeze page is or what to do with it after you get one. Let's start with what a squeeze page actually is. Any search for an explanation of these critical marketing pages could easily confuse you since they are known by four different names: "squeeze page," "capture page," "lead capture page" and "opt-in page." They are all the same thing.

Let's make it simpler - The squeeze page's only job is to get your visitors to give you their name and email address, which, through the double opt-in process (email confirmation) and their wish to subscribe, lets you market to them in return for a free gift.