You’ve guessed it: the best kind of gold mine today is customers. Customers are the best kind of prospects to have because: ✓ They are ready to pay, ✓ They have the money to pay, ✓ And if they’re familiar with you and your business, they’ll likely return!

As in the case of Internet Marketing, you will come to realize that unlike publishing a regular newsletter, your customer un-subscription rate can be significantly lower as well!