We have often come across the adage—A person is known by the company they keep. Almost every language on planet earth has some kind of equivalent to this proverb. This is clear indication of how important it is to choose the right friends. In fact, we could extrapolate this statement and say that it is important to choose the right kind of people to be around with. In this eBook, we are going to deal with this concept right from the basics. We are going to see the importance of hobnobbing with the right people, making the right friends, and we are going to go more basic than that and see how we should win people over and influence them. What makes this eBook different is that we are going to specifically target 21st Century friendship.

Yes indeed! Friendship has changed drastically in modern times. No more is it about having people physically present around you to qualify as friends… in fact, people who you have never met could have a lasting friendship with you. The Internet, and more recently the Web 2.0 phenomenon, has drastically changed how the world perceives friendship. As you browse through the pages of this eBook, you may go through a gamut of emotions. You may feel happy for having the right friends, and you may feel despondent about not having the right friends. You may see that the people around you are well-meaning and beneficial to you, and you may see that some of them are not quite what they appear.