These expert interview scenarios can successfully achieve some percentage of exposure on products, individuals, services and many more. Basically being a series of digitally maneuvered media files that can be done either in the audio or video format, these tools are fast gaining popularity especially for those in the media savvy world. These presentations are designed to keep the interest of the viewers in the form of a following as the material is released episodically and downloaded through web syndications.

As most internet marketers are looking for viable tools to add to the enhancement of their business forays the expert interview tool can be useful because of its easy accessibility. Also the freedom element is certainly a welcome change from other more restrictive tools. Being able to design and feature material that is both flamboyant and unorthodox creates the interest from viewers and others alike. Being a good and accessible tool for promotions and education is also the basis for its popularity. Exposure is probably the foremost reason this method is chosen and it is effective in being able to achieve this without the need for expert engagement.