Inside the Minds of Winners
This page is both an acknowledgement of and a dedication to the fifteen people who made this book possible. A quick look at the Table of Contents on the previous page will give you their names. I met all but one of them at a seminar I attended in Atlanta early in 2001.
Hello. I’m Charles Burke, the editor of this book, and author of Command More Luck, the first volume in this series. If you’ve glanced at the publisher’s page, you may already know that I live in Japan. I moved here in May of 1985 and liked it so much I decided to stay here a while. Through a lucky break, I was introduced to a small, well-connected design company who just happened to need a copywriter. I had been writing for my own enjoyment, strictly as a hobby, for years, but never professionally.
The advertising people liked my first efforts, however, and within a year I was writing catalogs for Toshiba, Isuzu and other well-known accounts. Back in the States, I’d never had much luck with my career moves, so that was heady stuff, sitting in on business meetings at companies that are famous the world over. After a couple of years of this, it gradually dawned on me that my luck was turning. What was I doing differently now? What had changed me? Or more to the point, what had I changed? Most of that material is covered in Command More Luck, my first book, so I won’t repeat it here. I will say, however, that I’ve remained fascinated with the elements of good fortune and what makes certain people luckier than others.
