marketing_rampage_podcast

The term “podcasting” was coined in 2004 and in just a few months it went from being an unknown concept and an uninvented word to a Google-search result in the millions! Podcasts are springing up nearly every day, like weeds. But good weeds! The idea of sending files of sound over the Internet is not new. It was just a matter of taking existing elements, like MP3 and RSS, and reworking them to allow technological visionaries to create a new form of communication. Personal web journals called web logs, or “blogs” have been around for a while so people could voice opinions and provide information to others. People use these blogs as a personal platform so it was only natural to add files of sound to their textual offering.

If you're totally new to blogs and rss, I'd strongly recommend my course, "Marketing Rampage With Blogs and Rss", a Clickbank bestseller. Coming back to the topic of podcasting... Blogs started gaining popularity since 2004 and people were using RSS to syndicate their blog contents. RSS or "Really Simple Syndication" was a file format that can also be used for sending sound but was not extensively used. Later on the RSS technology was further enhanced to allow someone to attach MP3 files.