Relationship Marketing

The biggest obstacle you face and have to overcome when you publish a newsletter or put any free or paid information out there is the fact that people have gotten used to getting junk (from your competitors) disguised as helpful free or paid information. Many writers put out sub standard information simply because they’re writing from a mentality of “I gotta get paid” and when you do that, you completely forget about the people you’re writing to and start to concentrate on you and what you want. That’s a surefire recipe for disaster. “Whenever you write anything for your subscribers, website visitors and customers don't write with the sole intention of getting a check. Getting checks is nice but your business lives or dies based on how many people believe you genuinely want to help them achieve their goals.” Without an effort from you to show your readers that you value them enough to part with real information and that you see them as more than just a dollar sign, you’re going to be lumped in a group with all the rest of your competitors with a big sign on your forehead marked “Will Do Anything For Commissions”.

Responsive readers are born from conscious efforts to build a solid relationship with them. People connect with other people. Not mindless robots that only want commission checks. Now don’t get me wrong. I’d love for you to buy the products I recommend, but I’m not going to force that on you. When I do enough of the right things in your eyes, I will have earned Relationship Marketing for Newbies the right to ask you for your money in the form of commission checks from other products and services. The big thing is that I have to earn that right by giving up good information that is of actual use to you. When you write anything you expect other people to read, the same thing applies to you.