Mega Bucks Meetings
Priority should be given to everything that is connected to the meeting and this includes covering areas from the beginning of the birth of the idea to have a meeting up to the actual follow up procedures involved after the meeting has taken place.
Mapping out the intentions behind having the meeting would be a good place to start. The “why” factor is very important to establish as this will give direction to the design and execution of the meeting content, venue, time, target audience and many other elements. Thus having a meeting plan clearly outlined will assist all involved to better micro manage the entire exercise. Identifying those who are expected to be involved, establishing time line goals, establishing a clearly drawn up framework are all part of the process that should be considered right from the onset of the exercise.
If it is clearly decided that a meeting is the best way to grow the business position to the next level, then the next step would have to include the decision on how to design the campaign that is going to get the target audience attention to ensure the meeting successfully achieves its goals. Designing teasers that are both bold and innovative will help to attract the attention of the hoped target audience. All the elements of the design should be carefully presented for the purpose to getting and keeping the attention so that people will be interested in actually committing to attending the meetings. Distributing the material in a timely and effective fashion will also contribute to the “buzz” surrounding the proposed meeting, which is a very important enticing tool.
