Shareasale Marketing Essentials

At its heart, affiliate marketing is just an agreement, nothing more. A merchant comes along with a product, and they want to drive more sales, so they make an agreement with a website owner. This agreement lays out terms that go something along of: I place ads in view of your site’s organic traffic, if you can get people to interact with my ads, then I will pay you. Exactly how the payment works is determined in the affiliate agreement, but there are a few common ones, such as pay-per-view, pay-per-click, pay-per-sale, and so on. Affiliate marketing is performance based marketing. If the website owner wants to be paid, they need people to click on the ads or buy products.

The Four Pillars of Affiliate Marketing This is affiliate marketing 101. The kind of stuff you rack up a massive student debt learning from some old guy in a stripy, tucked in shirt. There are four pillars of affiliate marketing and simply put, they go as follows. • Merchant • Publisher • Customer • Network It’s pretty simple. Merchants have products or services to sell, publishers have blogs or other high-traffic websites they want to monetize, and customers are the target audience for the products.