10 Steps

Mr. Louis Allport specializes in offering tools and information to help people make at least a full time income selling information over the internet from anywhere in the world spending very little money in the process. Louis initially started in direct marketing several years ago running a mail order business selling exclusive information products. Now his information business is 100% online, and runs it full time practicing exactly the advice he shares with others My first question Alex is for those that don’t know you, could you tell us a little bit about your background please? Sure. I started as an infomercial marketer, a television commercial marketer. And that was during the early 90’s, about 91, 92, when the infomercial business was flourishing. The advertising rates on the cable stations, in the US, and even overseas in the UK and in Europe were more affordable and a little guy of maybe $40,000 - $50,000 budget could compete with the big guys, Fortune 500 companies, because they would buy the odd hour times between 1 AM to 6 AM because of a concept called the Isolation Factor which direct response guru Alvin Eicoff talks about.

When there’s a program you’re watching that you’re really not interested in, let’s say a B-Movie, then a commercial looks more interesting. So the best direct-response television spots whether it’s a 60 second, two minute, or a 30 minute infomercial ... which is what I did, I wrote those spots as a copywriter, and I also took the winning spots infomercials and took them to QVC both overseas and domestically here in the United States as well as the Home Shopping Network.