Group Leverage Like a long pole, that can shift a great weight with little effort; such is the case with succeeding in business. Your chances of succeeding- as an 'army of one' fall somewhere between zip, zilch and nill. Social Marketing [i.e. Joint Venture Marketing] is the critical key to enjoying ongoing success. There are approximate 100,000,000+ Web sites out there...and growing daily. Without some good old' fashion Joint Venture Networking skills under your belt; you chances of *not* getting noticed are virtually guaranteed! Though there are many different types of leverage, two- in particular- will be explored in this segment: Joint Venture Marketing Leverage All but gone [certainly rare, to say the least] are the days when you could merely just e-mail an E-zine Publisher with a copy of your offerings and a 50% profitshare. You've got to captivate your potential Joint Venture Partners with a more strategic, longer-range heap of killer benefits, as well. Prove to them that you are Internet Entrepreneurship Survival Guide Internet Entrepreneurship Survival Guide 7 extremely sensitive to *their* overall wants, needs and desires- not yours or mine.

Good Strategic Joint Venture Alliances take time to cultivate...It's all about building trust. When a List Master recognizes you as a genuine Expert within your niche, and that you just don't recommend anything that you- yourself- are not absolutely delighted with as the end-consumer... They will be far more enthusiastic about JV'ing with you in the future, because people like to do business with people they know and trust... 9 Are you someone who is trustworthy and whole-heartedly worth getting to know? 9 Does your JV Proposal showcase *them* in the 'limelight'? 9 Is your focus on assisting them, in every way within your means, to help them grow their business and become even more successful? If not- You need to seriously reconsider your marketing priorities...before you 'figure it out' the hard way! That said...nothing can propel you to [seemingly] overnight success like a wellthought-out and deftly-crafted JV- Nothing.