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After Completing This Course You Will Be Able To

Understand what content is so that you can harness the full potential of content marketing

Develop and achieve typical and advanced content marketing goals

Define the foundational elements of successful marketing including defining a unique brand viewpoint and delivering memorable content experiences

Choose the best type and format of content for your brand

Define a content process and set up a content calendar

Package and deliver content with great user experiences on different channels

Conduct a professional competitive analysis

Map content to the customer journey

Know when to create your content inhouse or source your content via outsourcing

Select and track your content KPIs

Know which tools to use to help your content marketing program

Scale your content marketing program

About This Course

Today, content is part of every customer interaction from marketing to support. With this course you can learn how to scale your marketing efforts by developing a smart strategy and learning to map content to the customer, create effective content, set up a content calendar, assess content performance and take advantage of new technology to scale your projects.

Packed with resources to start your content marketing program, this course will provide you with all the skills you need to develop a professional content marketing program.

This course was created by Madecraft. We are pleased to offer this course in our library.

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What You Will Learn

The three phases of an impactful content marketing experience

Game-changing questions to ask yourself that will give you the competitive edge

How to make your content stand out in an oversaturated market

How to choose and reach your niche audience

How to optimize your content performance on all platforms

Common roles and responsibilities within a content marketing agency

How to use basic and advanced content technology and develop a strategy for your content technology stack

How to handle the demand to grow once your business is off the ground

Why Learn With Colleen Jones?

Content marketing expert and entrepreneur, she is a former head of content at Mailchimp and has trained hundreds of world-leading organizations to become masters of digital content, including Fortune 500 businesses

Who Is This Course For?

Business owners wanting to employ high-converting content strategies

Entrepreneurs wanting to incorporate content marketing into their marketing strategy

Content marketers looking to enhance their strategy and implementation skills

Bloggers, copywriters, video editors and other creatives wanting to target the right audiences

Anyone wanting to start a professional career in content marketing

All levels of experience

Requirements

Access to Internet

Computer / Laptop / Mobile Device

What Is Included?

Immediate unlimited access to course materials