Google Analytics - Fundamentals
After Completing This Course You Will Be Able To
Have a better understanding of how traffic is performing and converting on a site
Navigate your way around Google Analytics features with confidence
Use Google Analytics reporting to gain meaningful insight into your data
Structure your account like an expert and ensure that you obtain clean data
Define measurable goals for your website
Understand how web analytics technology works with JavaScript
Know your way around professional analytics terminology
Work with audience, behavior and conversion reports
About This Course
Google Analytics is the most widely used software on the internet and is enjoyed by over 80% of website users. That means that if you have a website or work in the field, understanding how Google Analytics works is essential.
There has been a huge leap forward in data collection in the 21st century and Google Analytics (GA) is leading the way. Now you can build your GA skills from the ground-up with this detailed fundamentals training course. Learn how to harness the power of Analytics to get the most out of the data you collect, starting with the first steps to creating and structuring your account and moving on to analytics terminology, setting goals for your site, working with data and understanding audience, behavior and conversion reports.
No prior knowledge or experience is needed to take this course so there’s no excuse not to take the opportunity to dive into the world of analytics today and master the basics of this powerful platform.
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What You Will Learn
How to create or access a Google Analytics account
The history of Google Analytics and how the platform has evolved over time
How the data you collect works together to provide meaningful reports
About the Analytics interface and see how the features work in action
How to turn your new skills into a service that you can provide for paying clients
About data collection, configuration and processing with Google Analytics
Why Learn With Jeff Sauer?
Renowned Google Analytics wizz, he has been named one of the top 25 most influential PPC experts. He has turned 14,000 digital marketers into Google certified professionals in addition to delivering more than 100 keynote presentations and workshops in 15 countries.
Who Is This Course For?
Digital Marketers wanting to improve campaigns with data-driven insights
Product managers needing reliable data to ensure ROI and customer satisfaction
Web programmers, designers, front end and full stack developers looking to diversify their skillset
Marketing managers looking to understand data for enhanced campaign strategies
Anyone wanting to start a career in analytics
All levels of experience
Requirements
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion
