Social Media Content Strategy
After Completing This Course You Will Be Able To
Create impactful content that engages your audience immediately
Create an effective, organized and efficient social media content strategy
Implement your content strategy with ease
Conduct thorough and professional competitive research
Run an efficient content development process
Leverage content to connect with people and grow your bottom line
About This Course
In this course, you'll learn how to create social media content with "thumb stopping power" with the essential skills required for developing and executing on a brilliant strategy.
You’ll learn about marketing funnels and setting objectives with key indicators as well as identifying your target audience by doing in-depth customer research using Facebook Insights, Survey Monkey and empathy mapping. You’ll learn how to define your content strategy with a strong mission statement and content pillars and execute on your strategy by planning and copywriting in advance.
The course covers how to do all of this with an efficient process and how to measure and optimize your results to guarantee success.
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What You Will Learn
How to create a killer content strategy for Facebook and Instagram
How to identify your target persona
How to develop your content mission statement and content fillers
How to set measurable goals and objectives for your campaign
How to do customer research and master empathy mapping
How to plan and organize your posts, select images and write strong copy
Why Learn With Rita Cidre?
Renowned marketer, designer and storyteller with 10+ years of experience. She is the marketing manager at Qualtrics and has been ranked as a Top Growth Marketer by both Hubspot and Search Engine Journal.
Who Is This Course For?
Anyone wanting to start a career in content marketing and social media
Freelancers wanting to add Social Media Content Strategy to their skillset
Business owners wanting to improve social content
Digital nomads looking for work that they can do from anywhere in the world
Copywriters looking to elevate their existing skills
Bloggers, podcasters and influencers
All levels of experience
Requirements
Access to Internet
Computer / Laptop / Mobile Device
What Is Included?
Immediate unlimited access to course materials
30-day money-back guarantee
Exercises and quizzes to help you put theory into practice
English Closed Captions
Suitable for mobile or desktop
A badge to showcase your expertise on your profile page upon completion
