The typical business owner isn’t too keen on more information because they are driven by results in the form of sales and profits which is totally fine but how do you then understand and measure the performance of your website? When you spend hours of hard work creating your website, do you know which page your users are spending the most time on?

Worse, you think your website is the best you ever had and you start investing thousands of dollars to drive hoards of traffic to your website hoping your offer converts traffic to customers only to realize it is not working.