LinkedIn Marketing Excellence

If you run any sort of blog, website or business online and you want to find opportunities to grow and to increase your turnover and profits, then you need to make sure you're on LinkedIn and that you're making the most of it. Of course you probably know how important social media marketing is in general and chances are you're already investing time, money and effort into managing your presence on Facebook and Twitter. Or at least you certainly should be if you aren't already… But LinkedIn? That's a much smaller social network and most likely you're thinking that it belongs much lower down on your list of priorities. You might even be asking yourself why LinkedIn marketing specifically deserves an entire book dedicated to it…

So what's going on then? Well, the point that many people miss is that LinkedIn is not about sheer numbers. Rather, LinkedIn is about who it gives you access to and how you can use that to expand your business. LinkedIn actually offers huge opportunities and advantages that other social networks just can't match due to the way it allows you to interact with highly influential individuals within your industry or niche.